Build your workplace culture in a coworking space

The workplace culture in a coworking space is tough to beat. Ask any SME currently operating from one of our four Venture Workspace branches. The glaring obvious factor is the human element: working with or alongside others.

In the era of hybrid work and increased screen time – South Africans on average dedicate a whopping 56.8% (9h 24m) a day to their screens –  the importance of face-to-face interactions in the workplace cannot be overstated. 

As connected as we are, studies show that loneliness is at an all-time high, with one in four adults experiencing loneliness worldwide in 2024. And despite being more social, younger individuals (below 30 years) are becoming lonelier than their older peers. 

Create your workplace culture in a coworking space 

“Coworking spaces play a significant role in mitigating loneliness by promoting a positive, human-centred work environment,” says Louis Fourie, Founder of Venture Workspace. “On a grander scale, they provide a healthy framework upon which to drive your own unique company culture and brand values.”

When done right, establishing a genuine company culture not only improves how people feel at work but how they feel about the work they are doing. “It nurtures a sense of pride and belonging, which is particularly important in retaining and attracting new talent.,” Louis adds. 

“At Venture Workspace, we provide all the right facilities and must-haves for efficiency but that’s only just the start. Great coffee, fast connectivity, and a ‘vibe’ can only work its magic up until a certain point. To ensure future success, businesses must nurture an internal support structure where employees feel cared for and are recognised for their unique contributions.”

Independent workers don’t have to be isolated

As for independent workers, loneliness and isolation are generally heightened. But it doesn’t always have to be this way, according to Louis. 

“Coworking spaces tick all the right boxes for freelancers, but ultimately, they accommodate social interaction even if it’s in small steps. Hybrid working between your home and a shared office prompts you into an environment where you can engage with others who are very likely seeking the same thing you are: connection.” 

Unlike a traditional office, coworking spaces, such as those within the Venture Workspace portfolio, consist of members based across varying companies and sectors. Because of this, there is no one to compete with and zero internal politics to navigate.

“At our offices, there’s no pressure for independents to feel like they have to try and fit in. The types of professionals we attract arrive open to relationship-building and there’s a genuine sense of belonging even if you’d prefer to spend most of your time tapping away at your keyboard,” Louis concludes.
Coworking spaces are fast emerging as the most affordable community-based option for startups, SMEs, corporate entities and independent contractors. Establish your workplace culture in a coworking space with us in Cape Town or Johannesburg. Come see for yourself – book a visit.

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